Guides
Practical guides for agencies and growth teams on tracking marketing changes and explaining what moved a metric.
- Marketing change log: what it is and how to keep oneA dated record of every change to ads, website, tracking and CRM. What to log, which fields to use and how it explains metric shifts.5 min read
- Google Ads change history: how to find it, read it and its limitsFind Google Ads change history for a campaign or ad group, see who changed what, link changes to a drop, undo within 30 days and keep records past 2 years.7 min read
- Meta Ads activity history: where to find it and what it missesOpen activity history in Meta Ads Manager for an ad account, campaign, ad set or ad, filter it by date and person, and see what it doesn’t record.3 min read
- GA4 annotations: how to use them, limits and alternativesHow to create GA4 annotations, who can add them, their limits (1,000 per property, 150-character notes) and when a shared change log works better.3 min read
- Free marketing change log template (Sheets, Excel, CSV)Free marketing change log template with the 8 columns that matter, example rows for Google Ads, Meta, site, tracking and CRM, and rules to keep it current.3 min read
- How to explain a conversion drop to a clientStep by step: diagnose a conversion drop, check tracking first, match the drop date to changes and report cause, fix and next check to your client.3 min read
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