Guides
Practical guides for agencies and growth teams on tracking marketing changes and explaining what moved a metric.
- Marketing change log: what it is and how to keep oneA marketing change log is a dated record of every change to ads, website, tracking and CRM. What to log, the fields to use and how to use it to explain metric shifts.5 min read
- Google Ads change history: how to find it, read it and its limitsWhere to find change history in Google Ads, how to filter it by date, user and change type, what it doesn’t show and how to keep a record beyond its 2-year window.3 min read
- Meta Ads activity history: where to find it and what it missesHow to check activity history in Meta Ads Manager for a campaign, ad set or ad, how to filter it, what it doesn’t record and how to keep a change record your team can use.3 min read
- GA4 annotations: how to use them, limits and alternativesHow to create annotations in Google Analytics 4, who can add them, their limits (1,000 per property, 150-character descriptions) and when a shared change log works better.3 min read
- Free marketing change log template (Sheets, Excel, CSV)Download a free marketing change log template with the 8 columns that matter, example rows for Google Ads, Meta, website, tracking and CRM, and rules to keep it up to date.3 min read
- How to explain a conversion drop to a clientA step-by-step way to diagnose a conversion drop and explain it to a client: check tracking first, match the drop date to changes, and report cause, fix and next check.3 min read
Keep every change on one timeline
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