GA4 and analytics: tell tracking problems from real changes
A drop in GA4 can be fewer visitors or fewer visitors counted. These articles show how to check measurement first, find the channel and date that moved, and match it to the changes behind it.
Articles
AnalyticsMarketing attribution models: how they change your results and how to log a switchMarketing attribution models explained: what Google Ads, GA4 and Meta offer, why a model switch looks like a performance change, and how to log it. · 8 min read
AnalyticsGA4 traffic drop: how to tell a tracking problem from a real loss of visitorsGA4 traffic drop? Check tracking, consent, data filters and channel mix in order, then match the drop date to the change that caused it. · 8 min read
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