Marketing operations: change freezes, handovers and logs
Peak-season freezes, agency handovers and year-over-year reviews all depend on knowing who changed what and when. These articles give the checklists and the record-keeping that make them work.
Articles
ProcessMarketing operations documentation: what to write down and where the change log fitsMarketing operations documentation explained: which runbooks, maps and logs to keep, who owns them, and how a change log helps you explain results. · 7 min read
ProcessMarketing change management: a lightweight process for agencies and in-house teamsMarketing change management for agencies: a light request, approve, log and review process that keeps ad, site and tracking edits traceable. · 8 min read
ProcessMarketing campaign post mortem: a blameless method built on the change timelineRun a blameless marketing campaign post mortem: build the change timeline, prove which change caused the incident and turn findings into fixes. · 8 min read
ProcessMarketing experiment log: how to document tests and trust the resultsHow to keep a marketing experiment log: the fields every test needs, how to log Google Ads tests and how to prove which change caused a result. · 8 min read
ProcessAd account audit for a new client: read the history before you change anythingAn ad account audit for new clients, step by step: tracking, settings, automations and change history, plus a dated baseline before your first edit. · 8 min read
ProcessBlack Friday change freeze: what to lock, what can still change and how to log itPlan a Black Friday change freeze: what to lock in ads, tracking and site, what can still change, and how to log exceptions so you can explain results. · 7 min read
ProcessAgency handover checklist: what to transfer when you switch marketing agencyAgency handover checklist for switching marketing agency: ownership, admin access, tracking and change history to secure before access is removed. · 8 min read
Freezes and handovers without losing the history
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