Website changes and SEO: trace what moved your traffic
Releases, templates, redirects and content edits change how a site ranks and converts. These articles show what to record and how to trace a traffic or conversion change back to the site change behind it.
Articles
Website & SEOSite speed and a conversion rate drop: how to find the change that slowed you downConversions fell after your site got slower? Confirm the speed regression, date the release or tag behind it and prove it caused the drop. · 7 min read
Website & SEOLanding page change and conversion rate: how to measure the impact and prove the causeDid a landing page change move your conversion rate? Measure it with GA4 and Google Ads tests, rule out tracking and prove which change caused it. · 7 min read
Website & SEOWebsite change log: how to record site changes and trace what moved your trafficA website change log records every release, template, content and tracking edit by date, so you can trace which change moved traffic or conversions. · 7 min read
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