Tracking changes: GTM, consent and conversion setup
A changed trigger, a new cookie banner or a duplicated conversion action can move your numbers without any change in real results. These articles show how to find the tracking change, date it and fix it.
Articles
TrackingTracking audit checklist: how to check tags, pixels and conversions, and log every fixA tracking audit checklist for Google tag, Google Ads, GA4 and Meta: what to check, which tool to use, and how to log each fix with a date. · 9 min read
TrackingGA4 unassigned traffic: what causes it and how to find the change behind itWhy GA4 puts sessions in Unassigned, which UTM and tag changes cause it, and how to find the change behind a sudden rise and fix it. · 8 min read
TrackingGoogle Ads conversion tracking: how to set it up, verify it and date every changeSet up Google Ads conversion tracking with the Google tag, GA4 import or enhanced conversions, check its status and date every tracking change. · 8 min read
TrackingGoogle Tag Assistant: how to see which tags fire and find what broke themUse Google Tag Assistant to see which tags fire, spot a tag broken by a site or GTM change, and find the date of the change that broke it. · 9 min read
TrackingUTM naming convention: a practical template and how naming changes break reportsA practical UTM naming convention for GA4: which parameters to use, lowercase rules, a template, and how to spot a naming change that broke reports. · 8 min read
TrackingGA4 and Google Ads conversions don't match? Why, and which change widened the gapWhy GA4 and Google Ads conversions don't match: date, attribution and counting rules, plus the settings changes that widen the gap and how to find them. · 8 min read
TrackingGoogle Tag Manager version history: who changed what, and how to roll backUse Google Tag Manager version history to see who changed a container, compare versions, roll back safely and link tag changes to conversion drops. · 7 min read
TrackingDuplicate conversions in Google Ads: how to find, fix and date the causeDuplicate conversions inflate Google Ads results and mislead Smart Bidding. See the common causes, how to detect them and which fix to log. · 9 min read
TrackingConsent mode conversion drop: how to prove the banner caused itConversions fell after a cookie banner or consent mode change? Learn how to confirm it in Google Ads and GA4 and rule out your other changes. · 8 min read
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